Trading Firm Upgrades Client Perception—and Closes Bigger Deals
A Geneva trading company moved from outdated offices near Cornavin. Within 12 months, average deal size increased 23%.
"Clients walk in and immediately understand who we are. The building does half the selling for us."
Company Profile
Before & After
'We looked like a firm from 1998'
Boomerang architecture creates instant credibility
Losing competitive bids to firms with better offices
Average deal size up 23%
Struggled to close senior hires
3 of 3 senior offers accepted after office visits
Embarrassed to bring clients to the office
On-site restaurant became unofficial boardroom
Decision Drivers by Role
Different stakeholders have different priorities. Here's what mattered most to each role—and what they achieved.
Brand perception was hurting competitive position
Building became a sales tool, not a liability
Concerned about premium location costs
Deal size increase more than offset rent premium