Trading Firm Upgrades Client Perception—and Closes Bigger Deals
A Geneva trading company moved from outdated offices near Cornavin. Within 12 months, average deal size increased 23%.
Client Profile
The Challenge
The firm's outdated offices near Cornavin station sent the wrong message to visiting clients. 'We looked like a firm from 1998,' the managing partner admitted. Key prospects were going to competitors with more impressive Geneva presences.
The Solution
LINK's boomerang architecture and panoramic terraces created an instant upgrade in client perception. The on-site restaurant became the firm's unofficial boardroom. Private entrance and dedicated parking elevated the arrival experience.
The Results
What They Said
"Clients walk in and immediately understand who we are. The building does half the selling for us."
"We were skeptical about the location, but the multi-modal access actually works better for our international clients. They land, they're here in 8 minutes."